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Website Launch Guide

Module 8: Marketing & Promotion

Promotion

So you have launched your platform (website or blog) – That’s great! Now the fun begins. It’s time to share it with the world.

With well over 300 million blogs and websites worldwide, it is becoming increasingly difficult to get noticed online. By simply asking yourself the question, “how will people find my website?” opens up a whole new discussion topic in itself.

The need to take your website to the people (so to speak) is an absolute requirement now. You need to tell the world you exist and not be embarrassed to so do. You market your business right? So you need to market your blog.

Let’s take a high level look at some considerations.

Sharing options

Firstly you need to decide on to what platform you are going to share your post or blog update. For many this should and will most likely be Google+, Twitter, Facebook and linkedIn. However, as we have mentioned, if your market is in one of these particular platforms you may choose to only push out to this platform. This is really up to you. I would suggest Google+ and Twitter as a minimum.

These options should of course be aligned with your social profiles promoted on your blog. If you are going to send updates out to Google+ and Twitter, be sure to have your follow buttons well visible on your blog so people can follow you as an author or your blog.

Use sharing plugins like ShareThis or Po.st so visitors can share your posts from within your blog themselves with one click increases the chances of your posts being shared and also makes it very easy for your audience to do so.

What to share

When posting out a status update about a recent post you have published, you would typically include:

  • the page title
  • an excerpt
  • the link to the post
  • a supporting image (optional

Depending on the platform you will be limited by the number of characters you can use.

For example, Twitter limits Tweets to 140 characters. For this reason, always consider a URL shortener such as Bit.ly or Goo.gl.

Using one that has tracking available will allow you to see how many clicks your link received from your Tweet or status update.

For more information you may want to read up on scheduling your Tweets and further tools available.

Be sure to use hashtags (#) contextually and not at the end of the tweet if possible.

How and when to share

Whether you use an application such as Tweetbot or Hootsuite to post your updates or do so directly from Twitter or Google+, the result will be the same. You may prefer to use browser add-ons or have your status update scheduled and delivered automatically when you publish your post.

When to share your post can be a very subjective discussion. My personal view is to schedule pretty much just after posting and then consider reposting in a few days to a week. I suggest this as you won’t always get a ‘look in’ on your follower’s timelines. Tweets and status updates can be easily missed now that many platforms utilise a ‘timeline’ approach.

If you have email subscribers to your blog or newsletter, treat them as gold as you have willingly allowed you to get into their inbox and the email will sit there for actioning when they’re ready.

No matter what you choose to use when sharing updates, just be sure to include a link back to your blog post the update is about. Don’t make it a dead end experience for your followers.

Monitor and engage

Once you have posted an update and shared your blog post with the world, it’s important to look out for and respond to any engagement from your followers.

Be sure to check for retweets and any mentions of your post on social platforms. Mention is a good application to use for this, so too is Sprout Social.

Remember, sharing your blog updates via social platforms increases the traffic to your blog and can greatly improve the opportunity to engage with your audience.

Setting yourself up on your social platform of choice and ‘working it like a boss’, as they say, takes your social media marketing to the next of many levels.


Module worksheet

Module 8 – Tasks and Actions Worksheet (PDF file)

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