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Website Launch Guide

Module 3: Social Media


Twitter is the ultimate in micro publishing. With only 280 characters (for all languages except Chinese, Japanese, and Korean) to get your message across, you need to choose your words wisely. However, it goes much deeper than just the status update.

Take the time and setup your profile, including;

  • Avatar image
  • Profile banner
  • Bio
  • Website link

Make sure the images you use and branding, including custom colors, match that of your website, online presence and brand.

Consider using a Twitter landing page. This is a page on your website you would create specifically for visitors arriving from clicking on your website link within your Twitter bio. Typically you would simply have this set to your website URL. You can view my Twitter landing page here.

Creating a page in your site called something like “Welcome Twitter Followers” with a simple page slug of “t” means you could have a Twitter bio link of – something nice and short, which takes the user straight to your Twitter landing page.

This landing page provides you the opportunity to deliver a more customised welcome message and recognises that the visitor may only know about you what they have just learnt from your Twitter bio.

Your Gravatar

A gravatar is a ‘globally recognised avatar’.

An ‘avatar’ is an image that represents you online – a little picture that appears next to your name when you interact with websites.

Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. Avatars help identify your posts on blogs and web forums.

This Gravatar image (or icon) typically appears alongside your name on blog comments and is associated to your email address. It’s a great way to increase the visibility of your profile and for others to get to know and associate with you.

Unlike standard avatars, Gravatars follow you around the web and automatically appear when you publish an article or leave a comment on a blog/website. Make this the same profile image as your other social accounts for consistency.

Setting up a Gravatar only takes a minute and is free.

Start here:

Your bio

Your bio is an important element of your social presence. Try to keep this as short and specific as possible. Try to keep it within 156 characters so it appears in full in a search engine result where needed.

Create two versions; a short 156 character or less and a longer version for your website or About page.

Use this across all your social platforms and anywhere a bio is requested, particularly on your WordPress website’s user bio in your profile settings.

Banners and assets

Banners and assets (images) are an easily overlooked part of a social media strategy and platform setup.

Banners and assets include things such as:

  • Bio image (as above)
  • Headers
  • Blog post feature images
  • Promotional tiles (eg. Blog sidebar)
  • Social media icons for your website
  • Email newsletter headers
  • Email newsletter signup forms
  • Cover photos for social accounts

Module worksheet

Module 3 – Tasks and Actions Worksheet (PDF file)

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