Google’s Campaign URL Tool is a simple, free tool that helps you build a campaign specific tracking URL. These tracking URL’s are URL’s that contain additional information that will be passed to your Google Analytics account, allowing you to report on and understand how successful your marketing campaigns are. I personally use tracking URL’s for things like; links in my […]
Google Analytics is still the benchmark in website reporting and visitor tracking and statistics. Its analysis tools essentially track and report on the performance of your website. If you’re not using Google Analytics you need to set up an account right away. Go on, do it now. I will wait. Come back when you’re done.