The Iron Man Effect

If you have kids (I have 2 boys) you will know and understand how you often have to watch the same movie numerous times, for many years over. Regardless if it is an animated movie or an action, it's all part of being a parent.

This is a good thing as it is a special moment to sit down with your children and watch a movie together, in my case I got to do this again last week, just the boys, and the movie of choice (again) was Iron Man.

Like most, I love a good action movie and Iron Man is an all-round great movie for both the kids and parents. A decent story line, good special effects and some great sequels, make it a hit in our household.

So what does this have to do with marketing or building my platform I hear you say… Plenty, three straight forward steps and I call it – The Iron Man Effect.

Let me explain.

Step 1 – Find what you're good at

Setting off on an entrepreneurial path can be both scary and exciting at the same time. A big part of starting this journey is finding your true and genuine self, being comfortable with your decision and having a decent runway ahead of you.

Doing what you love while being able to earn a living and create a lifestyle from doing it would have to be one of the most satisfying and fulfilling endeavors a person can strive for.

Step 2 – Commit to a path

Once you have discovered what you are good at (and what your gift is) you need to commit to your path and the course you have chosen for yourself. Give nothing less than your best and focus 100% on achieving success.

FOCUS: Follow One Course Until Success.

John Lee Dumas

Step 3 – Declare yourself

“I am Iron Man!”

At the end of Iron Man, Tony Stark (played by Robert Downey Jr), declares himself to be Iron Man. This sets the stage for the sequel and was the perfect end to the movie.

Declaring yourself and your purpose to the world and every person you meet, is essential to building momentum and being comfortable in your own skin.

Watching this last scene in Iron Man I can't help but think of moments in the past few years where I personally have stumbled to share with people exactly what it is I do. No, I am not a superhero*, but I am a person who has begun a journey in identifying my true self and what I am passionate about and sharing that with the world.

If you're reading this and am about to embark on your own entrepreneurial journey, just like Tony Stark admitting he is Iron Man, don't hold back or be afraid to openly admit to everyone what it is you do, who you are and what you're passionate about. You just never know how many people that passion and interest may resonate with.

*If I could choose to be any superhero it would be Superman!