Google’s Campaign URL Tool is a simple, free tool that helps you build a campaign specific tracking URL. These tracking URL’s are URL’s that contain additional information that will be passed to your Google Analytics account, allowing you to report on and understand how successful your marketing campaigns are. I personally use tracking URL’s for things like; links in my […]
Marketing
Tips and advice to help you kick start your marketing initiatives.
How To Use Google Analytics To Understand Your Online Audience
Google Analytics is still the benchmark in website reporting and visitor tracking and statistics. Its analysis tools essentially track and report on the performance of your website. If you’re not using Google Analytics you need to set up an account right away. Go on, do it now. I will wait. Come back when you’re done.
Taking SEO Offline
Up until now we have always known Search Engine Optimisation (SEO) as being an online practise and something you do to your website. However, have you ever considered the idea of taking your SEO offline? It just may not be as crazy as you think. Let me explain.
Getting Started With Your Marketing Strategy
Your marketing strategy is without doubt, the most single defining element of your success online. Think of your marketing strategy as how you present your products and services to your audience and engage with them as you continue to grow your business
10 Things You Can Do To Promote Your Content After Hitting Publish
It is no longer a matter of “publish and they will come” when it comes to content on the Internet. Take promote your content to your audience. You created that particular piece of content for a reason after all, right?
12 Things To Consider When Crafting Your Online Marketing Strategy
Your marketing strategy is the most single defining element of your success online. Think of your marketing strategy as how you present your products and services to your audience and engage with them as you continue to grow your business. Your marketing strategy also takes into consideration the tone of voice you use when writing […]