As a general rule, I don’t invest in things I don’t understand. I have found this to be true also for many business owners, particularly when it comes to their online presence, digital footprint and SEO. Most business owners I talk to don’t totally understand Search Engine Optimisation (SEO) and it, therefore, becomes something they […]
Marketing
Tips and advice to help you kick start your marketing initiatives.
We Need To Talk About Website Messenger Apps
As messaging apps continue to fight for our attention, there is a real opportunity arising to connect with your online audience and potential clients where and when it counts most. Online messaging apps can open up new opportunities for your business, your network, and your customers.
For the past few months, I have been looking for better ways to connect with my audience outside of my email newsletter. I wanted to engage more effectively with both visitors to my website and leads I was nurturing in a way that was timely and efficient.
Using Long Tail Keywords to Grow Your Audience
I have published a few articles here about SEO, however, a topic I have never really looked into more deeply is the use of long tail keywords and how they fit into your marketing strategy. In today’s post, we’re going to take a look at how you can use long tail keywords to grow your audience […]
How I Use The Google Campaign URL Builder Tool
Google’s Campaign URL Tool is a simple, free tool that helps you build a campaign specific tracking URL. These tracking URL’s are URL’s that contain additional information that will be passed to your Google Analytics account, allowing you to report on and understand how successful your marketing campaigns are. I personally use tracking URL’s for things like; links in my […]
How To Use Google Analytics To Understand Your Online Audience
Google Analytics is still the benchmark in website reporting and visitor tracking and statistics. Its analysis tools essentially track and report on the performance of your website. If you’re not using Google Analytics you need to set up an account right away. Go on, do it now. I will wait. Come back when you’re done.
Taking SEO Offline
Up until now we have always known Search Engine Optimisation (SEO) as being an online practise and something you do to your website. However, have you ever considered the idea of taking your SEO offline? It just may not be as crazy as you think. Let me explain.