Your online marketing strategy is the most single defining element of your success online. Think of your marketing strategy as how you present your products and services to your audience and engage with them as you continue to grow your business. Your marketing strategy also takes into consideration the tone of voice you use when […]
Marketing
Measuring The ROI Of Your Hardest Working Employee
As a general rule, I personally don’t invest in things I don’t understand. I have found this to be true also for many business owners, particularly when it comes to their online presence, digital footprint and Search Engine Optimisation (SEO). Most business owners we talk to don’t totally understand Search Engine Optimisation (SEO) and it, […]
We Need To Talk About Website Messenger Apps
As Messenger apps continue to fight for our attention, there is a real opportunity arising to connect with your online audience and potential clients where and when it counts most. Online messaging apps can open up new opportunities for your business, your network, and your customers. For the past few months, I have been looking […]
Using Long Tail Keywords to Grow Your Audience
I have published a few articles here about SEO, however, a topic I have never really looked into more deeply is the use of long tail keywords and how they fit into your marketing strategy. In today’s post, we’re going to take a look at how you can use long tail keywords to grow your audience […]
Taking SEO Offline
Up until now we have always known Search Engine Optimisation (SEO) as being an online practise and something you do to your website. However, have you ever considered the idea of taking your SEO offline? It just may not be as crazy as you think. Let me explain. By now I will assume my readers […]
Getting Started With Your Marketing Strategy
Your marketing strategy is without doubt, the most single defining element of your success online. Think of your marketing strategy as how you present your products and services to your audience and engage with them as you continue to grow your business. Your marketing strategy takes into consideration the tone of voice you use when writing the […]