Getting Started With Your Marketing Strategy

Your marketing strategy is without doubt, the most single defining element of your success online. Think of your marketing strategy as how you present your products and services to your audience and engage with them as you continue to grow your business.

Your marketing strategy takes into consideration the tone of voice you use when writing the copy for your website and crosses over into the printed media you use to promote your business, your services and your products.

Finding Balance

Finding balance can mean different things to different people. For most of us it typically means spending an appropriate amount of quality time with family while putting enough hours into our work for an acceptable reward.

Today's post is not about Search Engine optimisation or Online Marketing but rather a personal observation that has been harvesting over the past few months.

10 Things You Can Do To Promote Your Content After Hitting Publish

So you have just hit publish on that latest blog post and you’re not sure what to do next?

Here’s 10 steps you can take immediately to promote your content and generate more traffic to your website.

1. Create a shortlink for tracking clicks

Shortlinks not only make for easier sharing on Twitter due to the character limit, but they also allow you to easily track and report on the number of clicks the links receives. Some options include: and

Common Barriers To Launching An Online Business

Have you ever thought about starting an online business? Have you been putting it off because it all seems too hard?

If your answer is yes to these two questions you're like most people I speak to and there is a solution, one that is easy and can be a lot of fun!

Let's look at a few of the common barriers to launching an online business.

You Have Just Installed WordPress, Now What?

So you have just powered through the famous WordPress five minute install and you're now wandering to yourself, what happens next..?

You're not alone as getting started and knowing what to do next with any new website can sometimes by a little overwhelming. For the most part, you can customise and build as you go. However, there are a few tasks you should cross off your list straight away to ensure your platform is in great shape and good to go.

Let's take a look at my top 10.

1. Have a sound backup strategy

This should absolutely be on the top of your list. Having a recent backup of your website is like having an insurance policy. There is no built in backup solution in WordPress so you will need to find and implement one you feel comfortable with and fits in with your technical setup. A plugin like BackupBuddy is a great place to start and you can be setup in minutes. It's a small investment for a lot of peace of mind.