Hi, I'm Justin!
I enable business owners with the resources they need to achieve optimal growth while helping them tell their story so they can build their audience online.
Learn how to leverage your platform, grow your online audience and get started online. Browse articles →
Promote your brand, build your tribe and grow your business using my Website Launch Guide →
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Platform Launch Guide
A step-by-step guide to building, promoting, launching, marketing and managing your platform.
What Clients Say
With limited IT knowledge the thought of trying to design, build and manage our website was extremely scary but the Website Launch Guide made it easy. It was invaluable in that it clearly and simply guided us through all the necessary steps from concept to launch and provided the tools and resources to allow us to build and manage our website. It's great to now be able to manage our content and website as we need to.
– Tracy Bradley, Highland Constructions.
1 – Identity & Brand Analysis
Any good Website launch begins with a sound marketing strategy, achievable goals and an effective marketing funnel. We take a look at the steps to implement calls-to-action and lead magnets in-line with your brand and what it takes to drive quality traffic to your website as well as planning your content.
2 – Technical Setup
A registered domain name and web hosting are two necessary elements to launching any Website and platform. We take a look at how to set these components up as well as some suggestions and technical considerations.
3 – Social Media
A social media strategy forms the basis of any online communications and promotional activities, as well as enabling any business to connect with it’s audience in many forms. Ensuring they are all aligned and provide a consistent message is important so we have broken down the components to take into consideration when implementing your brand across the various social platforms.
4 – Growing Your Audience
In this module we take a look at how to setup email marketing campaigns, subscriber lists and how to leverage automation to communicate with your audience, as well as how to use a ‘gift’ as a lead magnet and generate quality prospects.
5 – Website Structure
here are three particular areas of your website structure we take a look at in some detail, these being; Taxonomy, Content and Design. We break these down into their individual components and what they mean to a user of your website, as well as some things to avoid.
6 – Search Engine Optimisation
Keeping up with changes in Google algorithms and best SEO practices can be a challenge for any blogger or website owner, pro or beginner. In this module we take a look at 10 proven strategies you can implement today to give your SEO efforts their best chance while keeping both search engines and your human visitors happy.
7 – Launch
This is where the real fun starts! Once you have turned your website on and made it accessible to the world, there are a few housekeeping tasks to consider to keep everything running smoothly. Such technical and performance considerations. Here we look at how to keep you site in good shape using Google Webmaster tools and other resources, as well as how to monitor performance and ensure your website stays online.
8 – Marketing and Promotion
By now you would have launched and be loving your new website. Now it’s time to promote and take it to market. In this final module we take a look at how and what to promote as well as when and what to share with your audience.
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